University of Trento
Innovation & Entrepreneurship Studies in ICT
Fundacion Hispano Britannica, a non-profit foundation founded founded back in the 1980 by Sir Roger Fry. Sir Roger Fry was knighted in 2012 by Queen Elisabeth II for the international promotion of British Education, and he is still a prominent and valuable member of the Foundation.
case: Fundación Hispano Britannica
Project members & Business Challenge
Together with Ignacio from Aalto University, and Yanjun from Universidad Politécnica de Madrid, and me from University of Trento we kicked-off this business challenge, tightly collaborating with our stakeholders.
The initial challenge provided by stakeholders was:
“Re-launching through the use of new technologies to increase impacts and revenues”.
Still, after conducted interviews and research our perceptions of the problem space were more related to Social Innovation rather than Technology Innovation. To test our hypothesis we did more research related to trust, transparency, successful Foundations, PESTEL and SWOT analysis, British Expats in Spain, Social Innovation and Technology Innovation, and finalized our Value Proposition from the results of our research and interviews together with a long report of our proposals for “How, What ,and the Strategic Plan” was provided to the stakeholders by the deadline.
Redesigning Status Quo to Regain Significant Influencer Position by Honouring and Merging “Yesterday” with “Tomorrow” Through Digital Transformation.
Out from the excellent feedback, our perceptions are that the project was a success. It was a great learning experience with challenges in regards to remote-collaborating-and-commitments. Nonetheless, in despite of those challenges, I like to especially thank Ignacio, Euginia from FHB, and supervising professor Raul from UPM for a great project and collaboration spirit.
A topic new to me, and professor Niculae Sebe news his stuff and overall experience was good and really interesting.
Emotions and Customer Journey
One purpose of the course was to write a research proposal, and together with Vojta Saferek we came up with the novel idea to connect the knowledge gained from this course with our major Human-Computer Interaction Design.
There are lots of prominent companies on the market using Affective Computing methods to help businesses gain insight about the users to increase revenue.
Still, we could not find any solution connected to HICD’s work related to user research “Customer Journey”.
“that documenting the emotional aspect of the customer journey can be automated using affective computing techniques. Our research aims to compare the methods, which are currently available and identify the optimal combination depending on the use case. Comparison is conducted based on three things. Firstly, the cost of the solution. Secondly, its efficiency and thirdly, the response of users upon realizing their behaviour being tracked.”
Solution and Relevance
It was great to collaborate with Vojta and work on this topic, which for us both are highly relevant as HCID students. Furthermore, a big thanks to professor Niculae Sebe, who made this topic very interesting.
During the first day, we worked from 10.00-22.30. Next day at 9.30 it was time to pitch a proposition of our idea; “Classroom without boundaries, which was an Educational Virtual Reality Classroom Service reducing the environmental impact.
Members of Team
Waliyah Sahqani, Rosanna Ottomano, Pablo Aceituno Ferro, Vojta Safranek, Giorgia Bissolini, and me.
IMHO, all team members did a great job and Pablo did a great pitch, and the feedback from the jury was good, and according someone in the Jury said – “The diference between your solution, and the winning team was small”
Overall, my first Hackathon was a great experience. Thanks team and EIT Digital!
Trento October 2019, Ann