Total Enterprise Experience – All holistic, business, strategy & design


This site is about re-innovating the IT business status quo using disruptive design-, strategic- and abductive thinking models. We believe by using these models in a more holistic approach we are able to rethink tomorrow’s future in any business. To better cope with new challenges where total experience becomes a natural part of business strategies, business development, business design and development, and enterprise modeling. Thanks to our unicorn toolbox we are well-positioned to coach as our toolbox of skills are incorporating a diversity of methodologies, methods, tools, and common sense knowledge from sciences and practices related to Design, Data visualization, Business, Human Capabilities & Assets (HR), Change Management, Project Management, Innovation, and Entrepreneurship. We are offering you an optional way to find solutions to the core problems and challenges rather than offering an “Aspirin” (see definition 1) to your challenges.

Oracle Standard Edition Centricity – All License in tech


We are known for our site SEJUSTLOVEIT.com, which was created (2014) during a period when Oracle standard edition database-centric information was difficult to find. The blog site is the result of our DBA’s and Developers founding themselves struggling with limitations issues related to licensing rather than to the core technology, as the Oracle database core technology was the same for both enterprise edition and standard edition database. The problem was that finding reliable information related to what is ok to do, use or implement in a standard edition Oracle database was truly cumbersome. Back then any DBA or Developer could find vendor-specific documentation or how-to articles by doing a Google search that actually would violate the standard edition database license agreement.

Rethinking and Reshapeing Status Quo

RETHINKTOMORROW.eu – OK to Rethink and Questioning Status Quo


Looking at history, we find people questioning the current status quo. Thanks to these brave people, we all enjoy the status quo at hand rather than living in pre-historic conditions. We believe in helping you re-inventing your status quo. We are brave enough to ask painful questions related to your capabilities, assets, and pain points to your objectives. The result from learning and perceiving your status quo helps us analyze the why-how-what. Thus, we seek new knowledge and awareness by reflecting on your status quo, your business dreams, hopes, and goals. We coach mindsets and introduce optionally and new solutions for your business tomorrow’s challenges within technology and business.


What do you say? How is your business feeling today? How well has your business been able to embrace the opportunities to grow and flourish? Care to prepare and coach your business mindset and strategy for tomorrow’s challenges?

In case these questions and thoughts feel appealing and interesting, please contact us and let’s together re-innovate and coach your business status quo abilities to tackle tomorrow’s future challenges. We are visionary, thinking, and innovative with a purpose to coach you, help you thrive, and prepare for tomorrow’s future!

Take care, Stay Well and How about Coaching our Mindset!


Helsinki, 2021 May 23


1. Definition of Aspirin


We are Certified- Project Management
Master Thesis 2020 (CBA Group s.r.l)
Human-Computer Interaction Design – Specialization Cognitive Science 2019-2020: EIT Digital Exit University
Human-Computer Interaction Design 2018-2019: EIT Digital Entry University
Major: Human-Computer Interaction Design | Cognitive Science. Minor: Innovation & Entrepreneurship Cohort 2018-2020
Article about Standard Edition Database Pitfalls
Speaker at Standard Edition Track TECH15 Conference

The University of Trento – portfolio

Study Plan 2019

This class explores computing research that relates to, arises from, or deliberately influences emotion.

The aim is to identify the important research issues, and to ascertain potentially fruitful future research directions in relation to the multimodal emotion analysis and to human-computer interaction.

At the end of the course the students will know the state of the art in affective computing and will be able to write a research proposal on this theme. 

  • Social Interaction 155003
  • Prototyping Interactive Systems 155019
  • Particapatory Design 145459
  • Innovation and Entrepreneurship Studies 145623

2020 – Master Thesis and Internship

Social Interaction

Affective Computing

Particapatory Design

Prototyping Interaction Systems

Innovation and Entrepreneurship Studies – go-to-market, business research and analysis



University of Trento

Innovation & Entrepreneurship Studies in ICT 

During three months I worked in a distributed team with two other students on a business challenge provided by our stakeholder in Spain.

Fundacion Hispano Britannica, a non-profit foundation founded founded back in the 1980 by Sir Roger Fry. Sir Roger Fry was knighted in 2012 by Queen Elisabeth II for the international promotion of British Education, and he is still a prominent and valuable member of the Foundation.

case: Fundación Hispano Britannica

Project members & Business Challenge

Together with Ignacio from Aalto University, and Yanjun from Universidad Politécnica de Madrid, and me from University of Trento we kicked-off this business challenge, tightly collaborating with our stakeholders.

The initial challenge provided by stakeholders was:

“Re-launching through the use of new technologies to increase impacts and revenues”.

Still, after conducted interviews and research our perceptions of the problem space were more related to Social Innovation rather than Technology Innovation. To test our hypothesis we did more research related to trust, transparency, successful Foundations, PESTEL and SWOT analysis, British Expats in Spain, Social Innovation and Technology Innovation, and finalized our Value Proposition from the results of our research and interviews together with a long report of  our proposals for “How,  What ,and the Strategic Plan” was provided to the stakeholders by the deadline.

Value Proposition

Redesigning Status Quo to Regain Significant Influencer Position by Honouring and Merging “Yesterday” with “Tomorrow” Through Digital Transformation.


Out from the excellent feedback, our perceptions are that the project was a success. It was a great learning experience with challenges in regards to remote-collaborating-and-commitments. Nonetheless, in despite of those challenges, I like to especially thank Ignacio,  Euginia from FHB, and supervising professor Raul from UPM for a great project and collaboration spirit.

Trento January 12, 2020


Affective Computing

A topic new to me, and professor Niculae Sebe news his stuff and overall experience was good and really interesting.

Emotions and Customer Journey

One purpose of the course was to write a research proposal, and together with Vojta Saferek we came up with the novel idea to connect the knowledge gained from this course with our major Human-Computer Interaction Design.

There are lots of prominent companies on the market using Affective Computing methods to help businesses gain insight about the users to increase revenue.

Still, we could not find any solution connected to HICD’s work related to user research “Customer Journey”.


Our hypothesize was
“that documenting the emotional aspect of the customer journey can be automated using affective computing techniques. Our research aims to compare the methods, which are currently available and identify the optimal combination depending on the use case. Comparison is conducted based on three things. Firstly, the cost of the solution. Secondly, its efficiency and thirdly, the response of users upon realizing their behaviour being tracked.”

Solution and Relevance


It was great to collaborate  with Vojta  and work on this topic, which for us both are highly relevant as HCID students. Furthermore, a big thanks to professor Niculae Sebe, who made this topic very interesting.

Trento, December 2019

(c) Pablo

DigiEduTech Hackathon – UNITN

At the beginning of October 2019, the hackathon was simultaneously arrange over Europe, and our team of UNITN students and a lady from FabLab Verona worked during 1,5 day to tackling the challenge:

“Design educational activities aimed at raising public awareness on climate change”


During the first day, we worked from 10.00-22.30. Next day at 9.30 it was time to pitch a proposition of our idea; “Classroom without boundaries, which was an Educational Virtual Reality Classroom Service reducing the environmental impact.

Members of Team

Waliyah Sahqani, Rosanna Ottomano, Pablo Aceituno Ferro, Vojta Safranek, Giorgia Bissolini, and me.

IMHO, all team members did a great job and Pablo did a great pitch, and the feedback from the jury was good, and according someone in the Jury said – “The diference between your solution, and the winning team was small”

Overall, my first Hackathon was a great experience. Thanks team and EIT Digital!
Trento October 2019, Ann

Location-based Storytelling Lantern

This was one of the mandatory courses at first year at Aalto University, and together with other students we came up with this idea.


The project group of students, with a background from different disciplines, decided to develop and construct a novel user interface “Location-based Storytelling Latern” using physical computing (e.g. Arduino). All members performed tasks related to major and interest.

Project Abstract

Whenever we consume a story, we interpret the story in a way that will most likely differ from the story that actually happened. This is called the suspension of disbelief.  How amazing would it be to instead of watching a cabin in the woods with your friends at home, You can walk right into a forest, where a story-driven adventure is going to unfold as you progress into the darkness?

Design and Storytelling Approach

Design and Storytelling 

Technical Approach

Quote from our Research paper

“From a technical point of view, the lantern contains a small computer, a Raspberry Pi. The Raspberry Pi is connected to the sensors and output devices through an Arduino. To facilitate the interaction, the used items are a GPS chip, compass, LED lights, and a speaker. A power bank device will power the electronics. At first, Bluetooth or BLE beacons are considered to enable more accurate pinpoint of the location of the lantern. However, because of the time constraint, only the GPS were used for location detection. The lantern logic was programmed into the Raspberry Pi for following the user using the GPS and progressing the story according to the checkpoints. The software read the checkpoint locations and soundtracks from files on the SD-card. The locations and soundtracks were pre-defined before starting the story experience.”

Team Members

Ann Sjökvist (Human-Computer Interaction Design, Computer Science- PM, HCID and documentation), Krisnaldi Eka Pramudita (Human-Computer Interaction Design, Computer Science- PM, HCID and documentation), Jiacheng Wang (Human-Computer Interaction Design, Computer Science), Robbert Groenendijk (School of Art), Tuure Saloheimo (Information Network, Computer Science), andIlari Kuoppala (Information Network, Computer Science),

Helsinki, June 2019, Ann

Certificate ID: 25783500 | Valid (Nov 2020 – Nov 2025)


DigiEduHack Experience

At the beginning of October, the DigiEduHack was arranged in many different European Universities. The main event was at Aalto University, Helsinki, Finland I participated in the hack at UNITN, with four other students from EIT Digital Master School. Our team also had a lady working at the FabLab in Verona. During 1,5days the goal …

The University of Trento – the first expression

After spending an amazing year at Aalto University, Finland the first impression of an Italian University has been full of mixed feelings. Things like having private spaces available for students working on a project is something that doesn’t exist. This is a challenge. Now, students normally go to one of the big rooms available to …